Job Title: CRO & Data Analyst (Secondary job: Marketing Automation Specialist)

Job Summary: We are looking for a detail-oriented and data-driven CRO & Data Analyst to join our team. The ideal candidate will be responsible for collecting & analyzing marketing data, optimizing conversion rates, and implementing marketing automation processes. This role requires a strong analytical mindset, expertise in CRO strategies, and familiarity with marketing automation tools to enhance overall campaign performance.

Responsibilities:

• • Analyze and interpret marketing data to identify trends, insights, and opportunities for optimization.

  • Develop and implement CRO strategies to improve website and campaign conversion rates.

  • Conduct A/B testing and multivariate testing to identify the most effective strategies.

  • Monitor and report on key performance metrics, providing actionable insights to the marketing team.

  • Set up and manage marketing automation workflows to streamline processes and improve efficiency.

  • Collaborate with the creative and marketing teams to ensure data-driven decision-making.

  • Create and maintain detailed reports on campaign performance, highlighting areas for improvement.

  • Stay up-to-date with the latest industry trends and best practices in CRO and marketing automation.
    
    

• Work Environment & Location: This position is fully remote, providing the flexibility to work from home. Our agency promotes a flexible work environment where creativity and results are prioritized over traditional office hours.
  
  

• Knowledge (Education, Experience):

• • Education: A Bachelor’s degree in Marketing, Statistics, Data Science, or a related field is preferred but not required.

  • Experience:

• • • Minimum of 1 years of experience in data analysis, CRO, or marketing automation.

    • Proven track record of improving conversion rates and implementing successful marketing automation strategies.

    • Experience with tools such as Google Analytics, Tableau, Hotjar, Crazy Egg, Google Optimize, HubSpot, Mailchimp, and ActiveCampaign.
      
      

• Skills & Abilities:

• • Strong analytical skills with the ability to interpret data and make data-driven decisions.

  • Proficiency in using analytics and CRO tools such as Google Analytics, Tableau, Hotjar, Crazy Egg, and Google Optimize.

  • Familiarity with marketing automation tools such as HubSpot, Mailchimp, and ActiveCampaign.

  • Excellent problem-solving skills and the ability to think creatively to improve campaign performance.

  • Strong communication skills to effectively present data insights and recommendations.

  • Ability to manage multiple projects and deadlines simultaneously.

  • Self-motivated and able to work independently in a remote setting.

  • Knowledge of A/B testing methodologies and experience conducting A/B tests.

  • Understanding of digital marketing best practices and trends.
    
    

• Additional Requirements:

• • Ability to stay updated with the latest industry trends and advancements in CRO and marketing automation.

  • Strong organizational and time management skills.

  • A passion for data analysis and a commitment to continuous learning and improvement.