Job Title: Social Media Ads Specialist

Job Summary: We are looking for a creative and data-driven Social Media Ads Specialist to join our team. The ideal candidate will be responsible for developing, managing, and optimizing social media advertising campaigns across various platforms. This role requires a deep understanding of social media advertising, strong analytical skills, and the ability to craft compelling ad copy.

Responsibilities:

• Create, manage, and optimize social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, Twitter, and other relevant channels.

• Develop and execute innovative ad strategies to meet client objectives and KPIs.

• Write engaging and effective ad copy that aligns with campaign goals and target audience.

• Monitor, analyze, and report on campaign performance, providing actionable insights and recommendations for improvement.

• Conduct audience research and targeting to ensure ads reach the most relevant users.

• Collaborate with the creative team to produce visually appealing ad creatives.

• Perform A/B testing to optimize ad performance and drive conversions.

• Stay current with social media advertising trends, best practices, and platform updates.

• Manage advertising budgets and ensure campaigns are delivered within client constraints.

• Write clear, persuasive, and original copy for digital advertising campaigns, including all other ads.

• Conduct research to understand target audiences, industry trends, and competitive landscape to inform copywriting.

• Edit and proofread copy to ensure accuracy, consistency, and adherence to brand voice.

Work Environment & Location: This position is fully remote, providing the flexibility to work from home. Our agency promotes a flexible work environment where creativity and results are prioritized over traditional office hours.

Knowledge (Education, Experience):

• Education: A Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred but not required.

• Experience:

• • Minimum of 1 years of experience in social media advertising.

  • Proven track record of creating and managing successful social media ad campaigns.

  • Experience with Meta Ads Manager, LinkedIn Campaign Manager, Twitter Ads, and other social media ad platforms.

Skills & Abilities:

• Strong creative and copywriting skills with the ability to craft compelling ad copy.

• Proficiency in using social media advertising tools such as Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant platforms.

• Excellent written and verbal communication skills.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Ability to manage multiple campaigns and projects simultaneously.

• Detail-oriented with a focus on delivering high-quality work.

• Self-motivated and able to work independently in a remote setting.

• Strong problem-solving skills and ability to think creatively to improve campaign performance.

• Knowledge of A/B testing methodologies and experience conducting A/B tests.

Additional Requirements:

• Ability to stay updated with the latest industry trends and advancements in social media advertising.

• Strong organizational and time management skills.

• A passion for social media marketing and a commitment to continuous learning and improvement.