Job Title: PPC & Display Ads Specialist

Job Summary: We need a detail-oriented and analytical PPC & Display Ads Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing PPC and display advertising campaigns. This role requires a deep understanding of digital advertising platforms, strong analytical skills, and a passion for data-driven marketing strategies.

Responsibilities:

• Develop, implement, and manage PPC and display advertising campaigns across multiple platforms including Google Ads, Bing Ads, and various display networks.

• Conduct keyword research and selection for pay-per-click campaigns.

• Monitor, analyze, and optimize campaign performance to maximize ROI.

• Create and test ad copy, landing pages, and bid strategies to improve campaign effectiveness.

• Perform A/B testing to continuously improve ad performance and conversion rates.

• Provide regular performance reports and insights to clients and internal stakeholders.

• Stay up-to-date with the latest trends and best practices in PPC and display advertising.

• Collaborate with the creative team to develop engaging ad creatives.

• Manage budgets and ensure campaigns are delivered within client constraints.

Work Environment & Location: This position is fully remote, allowing you the flexibility to work from home. Our agency values a flexible work environment where creativity and results are prioritized over traditional office hours

Knowledge (Education, Experience):

• Education: A Bachelor’s degree in Marketing, Advertising, Business, or a related field is preferred but not required.

• Experience:

• • Minimum of 1 year of experience in PPC and display advertising.

  • Proven track record of managing successful PPC and display campaigns.

  • Experience with Google Ads, Bing Ads, and display advertising platforms.
    
    
    
    

Skills & Abilities:

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Proficiency in using digital advertising tools such as Google Ads, Bing Ads, Google Analytics, and other relevant platforms.

• Excellent written and verbal communication skills.

• Ability to manage multiple campaigns and projects simultaneously.

• Detail-oriented with a focus on delivering high-quality work.

• Self-motivated and able to work independently in a remote setting.

• Strong problem-solving skills and ability to think creatively to improve campaign performance.

• Knowledge of A/B testing methodologies and experience conducting A/B tests.

Additional Requirements:

• Ability to stay updated with the latest industry trends and advancements.

• Strong organizational and time management skills.

• A passion for digital marketing and a commitment to continuous learning and improvement.

• Ability to stay updated with the latest industry trends and advancements in marketing.

• Strong organizational and time management skills.